In the season of their return to professional football in Spain, Real Oviedo continue to work on promoting, expanding and consolidating their brand, which is international thanks to the capital increases in 2012 and 2015, and possesses the possibility of further growth in the foreign markets.
For this reason an official Real Oviedo club trip set off for Asia on Sunday 13 March, led by César Martín, head of Institutional Relations at the club. César Martín will be accompanied on the trip by representatives of the club’s marketing department, as well as two academy coaches. The trip is scheduled to visit Shanghai, Beijing and Wenzhou. On the agenda for the trip are various activities with the objective of promoting and extending the Real Oviedo brand in the Asian nation, as well as discussing the work methodology and training projects embedded in the club, and exploring business possibilities and potential routes of expansion in the medium and long term.
To achieve these aims, the trip is scheduled to hold institutional meetings with the Council of one of the districts of Shanghai, with business contacts to look for new ways to make the most of the club’s brand, and finally with the Association of Chinese Fans of Real Oviedo.
